Destination Vancouver

Bringing AI
to tourism.

Project

AI tourism

Timeline

12 months

Destination

Vancouver, BC

Deliverables

UX Research, Marketing Site, Product Design, UI Library, Development

We create large scale websites for some of the biggest global brands in tech. For Destination Vancouver, we merged our tech expertise with innovative personalization, captivating like never before.

GOALS

A vision for Vancouver

Visually captivate visitors to inspire activities and experiences

Build on a future-proof tech stack to reduce technical debt

Provide a digital planning experience for Vancouver visitors

SOLUTION

Bridging the gap

Immersive videos at every touchpoint to engage visitors

An innovative AI Concierge for a modernized visitor experience

Explorer types, seasonality, and filters for intuitive recommendations

In tune with travellers

The work began by digging deep to understand the modern traveller’s journey. Only then could we inspire with a forward-thinking website that captivates and makes planning seamless.

Entering the realm of immersive

We transformed every move of the mouse into a captivating experience. Throughout the site, dynamic videos reveal the city’s unique qualities. Viewers are immersed within each scene, as though they are experiencing these moments in reality.

The new website is a thing of beauty and in a different league to where we were before.

Jeremy Neill, Director of Visitor Experience

Explorer types

Let personality shape recommendations

Click on the cards that best describe you.
Foodie
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Outdoorsy
Luxury Traveller
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Click on the cards that best describe you.
Foodie
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Outdoorsy
Luxury Traveller
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Eco-Conscious
Outdoorsy
Eco-Conscious

WHEN + SEASONS

Make seasonality a key consideration

Who

Use group size to influence experience

Eco-Conscious
Attractions
Eco-Conscious

FILTERS

Invite the user to select preferences

ARTS & THEATER
Concerts
Performing

MAPS

See ideas in context of location

Modernizing the tourism experience

Meet the AI Concierge: an advanced AI system designed to personalize the visitor experience. It’s more than a chatbot, it’s a system integrated deeply into the CMS to combine AI-generated text responses with trusted sources on the website for quality guidance. And it’s not the only API on the website. We integrated 5+ APIs to keep business listings, events, and more up to date so we can provide the most trustworthy traveller experience.

Meet the AI Concierge: an advanced AI system designed to personalize the visitor experience. It’s more than a chatbot, it’s a system integrated deeply into the CMS to combine AI-generated text responses with trusted sources on the website for quality guidance. And it’s not the only API on the website. We integrated 5+ APIs to keep business listings, events, and more up to date so we can provide the most trustworthy traveller experience.

Steamlining
creativity

200+ robust components that scale.

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Outdoorsy
Adventure
Wellbeing
Attractions

Budget

Free
Low-cost
Medium
High

3 ski resorts

within 30 kilometers

Uniquely Vancouver

Find yourself in Vancouver

Step into a website that mesmerizes—a world where viewers are transported. Where trip ideas are detailed, personalized, and one step ahead, allowing visitors to immerse themselves in the Vancouver experience.